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Ecogate Intelligent Ventilation System Reduces Costs for West Midlands Merchant Trading

Company Background

West Midlands Merchant Trading, a leading UK timber merchant, boasts a vast inventory of timber and sheet material at its Walsall, West Midlands facility. Acquired by GE Robinson in 2014, the company has experienced significant investments in new equipment to enhance its operations.

The Upgrade: Ecogate Intelligent Ventilation System

Recently, Ecogate dealer Dust Control Systems Ltd. implemented a cutting-edge Ecogate intelligent ventilation system in the 170,000 sq. ft. Walsall facility.


General manager Pete Willmett reviews energy-saving readings with mill manager Neil Fletcher at the Ecogate installation at West Midlands Trading.

How the Ecogate System Works

The advanced system is controlled by the Ecogate greenBOX controller and features two Ecogate Power Master variable frequency drives. These drives constantly modulate the fan speed to align with real-time demand, resulting in substantial electricity savings for the company.

Positive Feedback and Results

Paul Kavanagh, Operations Director at GE Robinson, says that everyone at the Walsall branch is delighted with the new system's performance. By optimizing the facility's ventilation and energy consumption, Ecogate's intelligent system has proven to be an essential addition to West Midlands Merchant Trading's operations.

“Everyone at our Walsall branch is pleased with the performance of the new system,” says Paul Kavanagh, Operations Director at GE Robinson.


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